Cosmetics & Care ARTDECO

ARTDECO is a German cosmetics brand founded by Helmut Baurecht in Munich in 1985. His original vision was straightforward: professional-quality beauty should not necessarily remain an inaccessible luxury. From this idea came one of the brand's defining principles — affordable luxury, combining premium quality and experience with broader accessibility.

ARTDECO became particularly recognized for freedom of choice and personalization. Its systems often allow customers to assemble the shades, formats and products that suit their individual needs. This practical German approach is balanced by close attention to fashion, color trends and professional makeup artistry.

The company remains family-owned and continues to be based near Munich. ARTDECO's style can be described as organized beauty: functional, contemporary, feminine and professional. It is especially appealing to those who enjoy creative self-expression without having to choose between quality and practicality.