CHLOE

The fragrance story of CHLOÉ took shape in the 1970s around a vision of femininity that felt free, romantic and natural. Its first fragrance was created in 1974 under the creative direction of Karl Lagerfeld and launched in 1975, introducing a rich and distinctly floral character.

Flowers have remained central to CHLOÉ perfumery ever since. Tuberose and opulent white florals shaped the early compositions, while rose later became one of the brand's most recognizable olfactory symbols. Rather than treating it in a heavy classical manner, CHLOÉ often presents rose with freshness, airiness and a sense of effortless femininity.

Femininity within the CHLOÉ fragrance universe is soft without feeling fragile. Florals may be paired with citrus, green leaves, woods, musk and warmer facets, creating scents that range from luminous and transparent to more sensual and enveloping. A feeling of movement and freedom often runs through the compositions.

Nature has become an increasingly important part of the brand's contemporary fragrance expression. Individual flowers, aromatic leaves and woods are explored for their own distinctive qualities, often through collaborations with accomplished perfumers who bring personal memories and interpretations into the compositions.

CHLOÉ expresses French romance with a lighter, freer spirit. Natural floral beauty, gentle sensuality and modern femininity come together in fragrances that feel radiant, recognizable and intimately connected to personal expression.