Dr. Jart+, the dermocosmetic brand founded in 2004, was the first to introduce BB creams to the market.
The incredible global success of this innovative product drew widespread attention to Korean cosmetics as a whole, and Dr. Jart+ began its successful journey into Western markets.
Within just ten years, the brand literally conquered the United States and Russia, while its hydrogel masks and BB creams became cult-favorite products worldwide.