The distant year of 1910 gifted us a legendary woman without whom the world of high fashion would not have taken shape, and to whom she dedicated a significant stage of its development by founding the incomparable fashion house Elizabeth Arden. That woman was Florence Nightingale Graham.
Before establishing the brand, Florence tried herself in many professions. That is why, upon founding Elizabeth Arden, she immediately launched a fragrance line whose scents stood out from those produced at the time due to their refinement, elegance, and sophistication.
Her perfumes became so popular, flawlessly balanced, and unique that thousands of people in America and Europe wanted to own at least one of these fragrance wonders.