Women's fragrances ELIZABETH TAYLOR

The Elizabeth Taylor fragrance brand grew directly from the personal glamour, love of jewelry and entrepreneurial instinct of one of Hollywood's most recognizable stars. After decades in film, Taylor decided in 1987 to turn her passion for fine fragrance into a serious business venture. In doing so, she became one of the first major celebrities to build fragrance into a lasting brand rather than a one-off licensing project.

The Elizabeth Taylor fragrance universe mirrors her legendary public image: Old Hollywood glamour, precious jewels, dramatic florals, unapologetic femininity and a genuine love of luxury. Taylor was personally involved in discussions around packaging, color and presentation, helping make the project feel closely connected with her own aesthetic. Her commercial success played an important role in establishing the modern celebrity beauty category. Philanthropy is also part of the legacy, with business connected to her name continuing to support HIV/AIDS initiatives.