ESCADA

Escada was founded in Munich in 1978 as one of the most successful brands of its time. Its founders were the married couple Wolfgang and Margaretha Ley, whose lives were entirely dedicated to the art of fashion and fragrance creation.
The perfume line was created as an extension of the brand’s clothing collections and was launched in 1990 with the debut fragrance Escada Margaretha Ley. It became an instant success, which further encouraged the production of new fragrances.
One of the brand’s notable innovations was that customers could become familiar with the scent in stores, allowing everyone to experience it directly.
Millions of women from around the world wanted to add a bottle of Escada to their fragrance collections. This is also why the brand presents its new perfume creations to its fans on an annual basis.