FLORAIKU

Floraiku is a French niche perfume brand created by the niche house Memo Paris. It develops fragrances inspired by Japanese culture: haiku poetry, Sumi-e and Kaiga painting, Ukiyo-e engravings, ikebana, and Asian culture in general.

The idea for creating the brand was born when the Molloy couple became deeply fascinated by the charm of the East.

“It was like a thunderstorm. An instant revelation, like love,” describe John and Clara.

Each of the presented fragrances resembles Eastern rituals and poetry.

The bottle design of Floraïku also reflects Japanese traditions and is accompanied by a short haiku poem that expresses the main idea of the fragrance.