Gerini was founded by the truly vibrant and powerful personality of designer Giuliana Marchini Gerini. Its history dates back to the 1960s. Initially, it was a tailoring atelier, which Giuliana even created for the President of Italy.
Later, she invented what is now known as casual everyday style and launched a fragrance line. The philosophy and mission of Gerini perfumes is to give everyone a sense of freedom and self-confidence.
The fragrances complement any outfit and are chosen according to personality and mood rather than a fixed image. This represents a unique synthesis of runway and street style, elegance and freedom.