GIARDINI DI TOSCANA

Giardini di Toscana is an Italian family-owned artistic fragrance house whose story began in 1942 in the medieval Tuscan town of Bibbiena. That year, Giovan Piero and Emma Ducci opened a small shop where Giovan Piero's experience in the local pharmacy informed the creation of fragrant preparations and ointments. In the 1960s, their daughter Irma transformed the family business into a more prestigious perfumery, while today the tradition is continued by the fourth generation through perfumer Silvia Martinelli.

Tuscany is more than a picturesque backdrop for the brand. The nature surrounding Bibbiena, medieval architecture, family memories and small details of Italian life provide creative material for Silvia's work. At the same time, Giardini di Toscana does not want to produce simple olfactory postcards of Tuscan landscapes. It aims for contemporary, long-lasting fragrances that express personality and can resonate internationally. Its luxury feels warm and human, built on four generations of family history, genuine craftsmanship and the desire to transform beauty into an olfactory experience.