GIARDINI DI TOSCANA

Giardini di Toscana is an Italian niche perfume brand founded by Silvia Martinelli. Gardens are the place where Silvia draws inspiration for her signature fragrances.

Scents are an inseparable part of the garden experience. The essences of Giardini di Toscana awaken memories ranging from childhood to more intimate moments — from the hypnotic aroma of flowers to grandmother’s cookies, from school pencils to refreshing citrus, from intangible shrubs to sensual body musk.

Waking up surrounded by the scents of your garden, both day and night, creates a truly sensory and spiritual experience.

In Tuscany, the garden is a meeting point between architecture and nature, where the connection between human work and the land becomes a poetic harmony of mutual understanding. It is on this land that, in 1942, the story of an olfactory journey among the most authentic perfumes was born.

In the picturesque medieval village of Casentino in the heart of Tuscany, the grandparents of Giovanni Piero and Emma Ducci opened a small “shop” that later became a perfumery. The recipe book written by the grandfather after his experience as a pharmacist, creating perfumes and creams, has been preserved to this day.

In the early 1960s, the business was continued by his daughter Irma, who transformed it into a refined and prestigious boutique.

This environment gave birth to Silvia, the creator and composer of Giardini di Toscana signature perfumes — a fusion of craftsmanship and innovation, using the finest raw materials and the most ancient and fascinating techniques.