Sets GRACE COLE

Grace Cole is a British bath, body and wellness brand built by entrepreneur Tracy Mort. She founded Cole Beauty in 2007, beginning from her own kitchen table and gradually developing the business into an international beauty company. Her original frustration came from a gifting market filled with products manufactured overseas that could be expensive yet uninspiring. Mort wanted to create an English-made beauty world built around attractive presentation, indulgent fragrance and accessible self-care.

Modern Grace Cole has developed that idea into a more holistic philosophy of body care. The brand argues that the skin covering the body deserves the same active ingredients and thoughtful formulation commonly reserved for facial skincare. Its formulas therefore bring together skincare actives, adaptogen-inspired wellness traditions and expressive fragrance, combining visible care with sensory pleasure. Grace Cole offers a distinctly British interpretation of everyday luxury: a beautiful bathroom ritual, an uplifting scent and a few enjoyable moments devoted to oneself without the distance of inaccessible prestige beauty.