Women's fragrances GUESS

GUESS is an American fashion and lifestyle brand founded in 1981 by the Marciano brothers after they moved from the south of France to the United States. Their story became a distinctive version of the American Dream shaped by a strong European fashion perspective. The brothers saw that American denim was still largely treated as practical everyday clothing and set out to make it more sensual, fitted and fashion-driven. This European reinterpretation of American jeans culture quickly became one of the defining elements of GUESS.

During the 1980s and 1990s, GUESS moved beyond selling clothing and began selling an entire dream built around youth, California, travel, sensuality and adventure. Its famous black-and-white advertising campaigns were especially influential, combining Old Hollywood glamour with modern American freedom. Over time, GUESS evolved from a denim business into an international lifestyle brand spanning fashion, accessories and beauty. Its fragrance direction continues the same personality: youthful, attractive, accessible and confident. GUESS is less about traditional luxury than aspiration — the feeling that life can become a little more cinematic, adventurous and seductive.