Niche Perfume JEROBOAM

Jeroboam is a Parisian niche fragrance house created by François Hénin in 2015 as a separate and more concentrated project within his wider Jovoy fragrance universe. Perfumer Vanina Muracciole has been its key creative partner from the beginning, and their collaboration established the Maison's central olfactory idea: exploring different facets of modern musk.

Jeroboam focuses on extrait de parfum, powerful presence and the image of the contemporary traveler. The name itself adds an interesting cultural contrast: a jeroboam is a large wine-bottle format, while the fragrance house plays with the idea of placing considerable olfactory power into a compact luxury object suited to movement and travel. Its DNA is cosmopolitan, combining Parisian niche culture, international lifestyles and musk as an almost universal fragrance language. This is luxury designed less for static ceremony than for cities, journeys and strong personal presence.