Women's fragrances JUICY COUTURE

Juicy Couture is one of the most recognizable brands associated with Los Angeles lifestyle culture. Created by Pamela Skaist-Levy and Gela Nash-Taylor in the late 1990s, the brand is generally dated to 1997. Their idea was to make luxury feel more relaxed: clothing could be extremely comfortable while still carrying glamour, color, humor and a confident “look at me” attitude. This formula became a major cultural phenomenon in the early 2000s, when Juicy's casual glamour became closely associated with Los Angeles celebrity culture.

Juicy Couture still describes itself as an LA lifestyle brand infused with casual glamour and an irreverent attitude. “Couture” in this universe does not need to mean an elaborate evening gown; it can appear in everyday clothing, a colorful accessory or playful beauty. Fragrance extends that same energy through youthfulness, femininity and a strong connection with pop culture. Juicy Couture luxury does not take itself too seriously — it is California optimism, celebrity nostalgia and the pleasure of making everyday life feel a little more glamorous.