Women's fragrances KIM KARDASHIAN

Opulent white florals, skin-close sensuality and carefully controlled visual storytelling have long defined the fragrance world of KIM KARDASHIAN. Her first perfume appeared in 2009, establishing a rich floral direction built around tuberose, gardenia and jasmine with musk, sandalwood and warmer undertones. The launch became one of Kardashian's earliest major steps into the beauty industry.

Over the following years, the fragrance line under her name explored a broader range of moods, from lush white florals and fruit to honeyed, woody and warmer sensual structures. Perfumers including Claude Dir and Caroline Sabas contributed to this earlier chapter, which continued through 2014.

A much larger phase began in 2017 with the creation of KKW Fragrance. Scent became closely tied to Kardashian's personal aesthetic through themes of crystals, the body, flowers, color and family-centered storytelling. White florals remained prominent, but the palette expanded into musk, amber-like warmth, woods, fruits, spices and darker oud influences. Nearly fifty fragrances were released through the project between 2017 and 2022.

For KIM KARDASHIAN, fragrance has also been strongly connected to visual form and personal narrative. Bottles were often conceived as objects in their own right, while inspiration came from favorite flowers, the human body, personal memories and collaborations with people close to her. As a result, scent and presentation tend to operate as one complete image — sensual, highly visual and immediately recognizable.

KKW Fragrance ceased operations in 2022 ahead of a planned rebranding. Kardashian's beauty ventures were subsequently reorganized, and in 2025 her beauty and fragrance interests began consolidating under SKIMS. The company has formally announced plans to enter fragrance, with this next chapter developing through SKIMS Beauty in 2026. Her fragrance story therefore remains active, continuing the themes that have shaped it from the beginning: sensuality, expressive florals, personal storytelling and a strong visual identity.