LATTAFA PERFUMES

Lattafa is a family-run UAE fragrance house whose official North American history traces its origins to the 1980s and the vision of Sheikh Shahid Ahmad and Shoaib Iqbal. Their ambition was to create high-quality fragrances reflecting the richness of Arabian scent culture while making that experience accessible to a broader audience. The business is now in its third generation and reaches more than 120 countries.

Lattafa's strength lies in connecting tradition with contemporary popular culture. The rich vocabulary of oud, incense and spices meets modern gourmand, fresh and trend-driven directions, supported by in-house work across R&D, manufacturing and design. It has become a particularly visible example of Middle Eastern fragrance culture reaching a global younger audience.