LOEWE is a successful Spanish brand that specializes in the production of stylish clothing for men and women, as well as accessories and refined fragrances. The brand’s creative director is the talented and world-renowned Jonathan Anderson. Since 2013, the fashion house’s capsule collections have been created by the sisters Penélope and Mónica Cruz.
In fact, at the beginning of its history, the brand gained recognition thanks to rather unconventional but undoubtedly successful advertising campaigns. Enrique Loewe Roessberg placed advertising posters all across Madrid featuring images of his products, and this greatly helped him attract new customers.
The brand’s first fragrance line was launched in 1972, and by that time it already enjoyed worldwide fame and recognition, becoming especially beloved among members of high society. It is worth noting that the brand has maintained its strong position to this day.