Мen's fragrances MOSCHINO

In 1950, in one of the suburbs of Milan, a new star of talent emerged — Franco Moschino was born. He introduced fragrances to the world in a completely different way and with an alternative interpretation, which is precisely why the debut of Moschino perfumes was unlike anything that already existed. Compared to classical fragrances, they immediately sparked great interest among the public.
Franco began his career working as a stylist and illustrator for various fashion magazines. After some time, he became interested in high fashion and made a name for himself as a stylist, working as a freelance designer. His style was innovative, provocative, and unconventional, which earned him widespread fame. However, settling for what he had already achieved was never part of his nature.
In 1985, the world was introduced to his first clothing line, Cheap and Chic. Two years later, in 1987, his first fragrance of the same name was launched.
Each of the brand’s fragrances radiates the vibrant energy of the Italian sun — they are light, elegant, and faithful to Moschino’s exclusive, unmistakable, and recognizable style.