PRADA

Prada began in 1913 in Milan's Galleria Vittorio Emanuele II, where Mario Prada opened the first store offering luxury travel goods and other objects made with exceptional materials and artisanal techniques. Prada became an official supplier to the Italian Royal Household in 1919. During the second half of the 1970s, Miuccia Prada's creative vision met Patrizio Bertelli's entrepreneurial approach, beginning the international transformation of the brand.

Under Miuccia Prada, luxury has rarely depended on a simple definition of beauty. The house is known for intellectual contrasts, utilitarian materials, deliberately awkward aesthetics and the belief that fashion can question conventions rather than merely decorate. A major fragrance licensing chapter began in 2003, while Prada Beauty has operated through a long-term partnership with L'Oréal since 2021. Its current beauty vision likewise emphasizes technology, creativity and responsibility, continuing Prada's culture of radical elegance.