Profumo di Firenze

Profumi di Firenze is a Florentine perfume house whose history dates back to 1966. The brand’s founder, Dr. Giovanni di Massimo, recreated an ancient 16th-century manuscript containing numerous perfume recipes.

All compositions are carefully hand-blended and produced in small batches, using the finest floral and botanical extracts sourced from Italy and around the world.

In the mid-1960s, when synthetic perfumes were gaining great popularity, the renowned Florentine pharmacist meticulously recreated these rare fragrances using only natural ingredients and secret extraction methods.

These scents blend harmoniously with the wearer’s skin.