SCHWARZKOPF PROFESSIONAL

What if hair were not simply part of our appearance, but an opportunity to express ourselves and reveal our individuality? SCHWARZKOPF PROFESSIONAL is a German professional haircare brand whose story began in Berlin in 1898. It was founded by chemist and pharmacist Hans Schwarzkopf, who opened a shop selling dyes, pharmaceuticals and perfumes. His interest in innovation in haircare later became a foundation for the brand’s development. In 1903, a powder shampoo was introduced, and in 1927, the Institute for Hair Hygiene was established, marking an important step towards the scientific study of haircare and the development of professional education in the field.

At the heart of SCHWARZKOPF PROFESSIONAL’s philosophy is the combination of knowledge, technological innovation and the art of professional hairstyling. The brand views hair as a means of creative self-expression, where colour, shape, texture and care come together to create an individual look. It also places great importance on the expertise of hairstylists, offering not only products but also educational programmes, technical support and tools inspired by contemporary trends. The brand aims to create an environment where professionals can develop their skills, experiment with new approaches and turn their creative ideas into reality.

The brand’s professional portfolio encompasses a wide range of hair colouring, care, restoration and styling solutions. IGORA offers professional colour services designed to achieve a variety of shades and colour results. BLONDME focuses on colouring and caring for blonde hair, addressing its specific needs by combining lightening technologies with solutions designed to help maintain hair strength. BONACURE care lines are developed to address different hair needs, while FIBRE CLINIX places emphasis on restoration and personalised care tailored to the individual needs of the hair structure. OSiS and SESSION LABEL provide styling solutions that make it possible to create a wide variety of looks, from natural volume and lightweight texture to bold and expressive styles.

One of the key directions in SCHWARZKOPF PROFESSIONAL’s development is the combination of scientific research and practical hairstyling expertise. In 1947, cold-wave perm technology became an important milestone in the brand’s history, followed by the introduction of IGORA ROYAL in 1960, one of the brand’s key professional hair colour ranges. Over the following decades, the brand developed technologies designed to support hair structure, combined colouring and care solutions, and modern styling products. These innovations aim to give hairstylists greater creative freedom while keeping hair quality and the desired result in focus.

Fashion trends, education and sustainability also play an important role in the brand’s activities. Through its Essential Looks project, SCHWARZKOPF PROFESSIONAL presents contemporary style directions and explores how they can be translated into salon haircuts, colour techniques and styling. Professional education programmes help hairstylists expand their knowledge and refine their skills, while social initiatives create opportunities to share professional expertise with young people facing challenging circumstances. The brand is also taking steps towards more sustainable packaging and product development, seeking to combine professional performance with a responsible approach.

SCHWARZKOPF PROFESSIONAL sees beauty not merely as a final result, but as a creative process, a continuous journey of professional learning and an opportunity to express individuality. By bringing together German heritage, professional expertise and innovative thinking, the brand empowers hairstylists to create unique stories through every strand, every colour and every style.