Unisex STREET ORIGINS

The rhythm of big cities, street art, music and freedom of expression shape the vibrant world of STREET ORIGINS. Introduced by Fragrance World in 2025 under the direction of Safeer Moidu, the perfume brand was conceived to capture the energy of contemporary urban culture and create a space where individuality matters more than conventional rules.

At the heart of STREET ORIGINS is a fascination with cities and the people who bring them to life. Streets, creative communities, city lights, fashion and music become sources of inspiration for its fragrances. Each city is seen as a story of its own, with a mood, character and rhythm that can be expressed through scent.

The brand’s collections feature names connected to destinations around the world, from New York and London to Dubai and Ibiza. Behind them are different moods: the energy of movement, the atmosphere of nightlife, the carefree spirit of travel and the desire to discover something new. The fragrances vary in character, offering different expressions for different moments and states of mind.

For STREET ORIGINS, perfume is an extension of personal style and a way to tell your story without words. The brand speaks to those who enjoy experimenting, feel connected to urban culture and choose their fragrance according to their own mood. Its compositions are conceived beyond strict gender boundaries, leaving everyone free to wear the scent that feels right to them.

This philosophy is reflected in the brand’s visual identity as well. Bold colours, graphic artwork and contemporary bottles reinforce the connection between fragrance, art and street aesthetics. Today, STREET ORIGINS brings together perfumery, urban culture and creative freedom, turning impressions of different places into personal stories told through scent.