TED LAPIDUS

The founder of the eponymous TED LAPIDUS brand is a fourth-generation couturier, so it can be safely assumed that his path was predetermined.

However, in his youth, the future master did not even consider becoming a designer and did not imagine himself in this field, receiving a technical education instead. Everything changed after studying at Christian Dior. It was Dior who inspired the young man to create and establish his own brand. This proves how important it is to find the right person who can teach you to see beauty.

TED LAPIDUS collections are all bold. The unisex style of 1965, military aesthetics, and animal motifs brought him a reputation as an innovator and made him an independent trendsetter. Incidentally, he was the one who came up with the idea of musical accompaniment for fashion shows, a feature that is now impossible to imagine the industry without.

All TED LAPIDUS creations can make a woman more mysterious and a man more bold and sexy. Restraint, blended with seductive notes, confidently does its job, creating images that one endlessly wants to strive for.