Niche Perfume VOCE DI SENSI

Music, art and fragrance converge in VOCE DI SENSI as a single language of sensation. The brand was conceived by musician and artist David Hovhannisyan and introduced in 2026 as a new artistic fragrance project exploring the connections between emotion, sound, colour and scent.

At the heart of VOCE DI SENSI is the interaction of the senses. Sound can become an olfactory image, movement can become breath, and emotion can take the form of fragrance. This approach combines contemporary minimalism with the idea of living art, treating perfume not simply as an accessory, but as a way to express inner states and intangible experiences.

The house collaborates with perfumers Luz Vaquero, Sandra Lucas, Beatriz Hidalgo and Maria Fructuoso. Their work explores floral, woody, musky, citrus, spicy, sweet and deeper textures, allowing different emotional states to be translated into scent. Each creation is approached as an individual interpretation rather than a repetition 
of one fixed formula.

The first creative universe of VOCE DI SENSI is built around the idea of Emotional Geometry, connecting fragrance with inner rhythm, balance, movement and memory. Its debut compositions form a sensory system in which perfume becomes a language for expressing different dimensions of human experience rather than defining a single fixed identity.

VOCE DI SENSI represents a new generation of artistic perfumery shaped by the relationship between music, art and human sensation. Its contemporary minimalist identity focuses not only on how a fragrance smells, but on what remains after it is experienced — a feeling that can linger like a sound, a memory or an invisible emotional trace.