Adriana Medina-Baez is a highly respected perfumer currently serving as Vice President Perfumer at Givaudan in their New Jersey office. After receiving her Masters degree in Cosmetic Science, she attended the Givaudan Perfumery School in 2000 and has since worked for the Swiss-based company.

Throughout her career, Medina-Baez has developed a reputation as a highly skilled and innovative perfumer. She is known for her ability to create fragrances that make an emotional connection with consumers and has emphasized the importance of building an olfactive DNA for brands that will resonate with consumers.

In addition to her work as a perfumer, Medina-Baez is also a sought-after speaker and has shared her insights on the fragrance industry at events such as CEW's Beauty Insider Series. Her experience and expertise have made her a valuable asset to Givaudan and have helped the company maintain its position as a leader in the fragrance industry.

Medina-Baez's dedication to quality and innovation has earned her the respect and admiration of her peers in the fragrance industry. She continues to inspire and influence others in her field, making her one of the most important figures in modern perfumery.