Erwin Creed

Erwin Creed is a perfumery entrepreneur and co-creative director of the Anglo-French niche fragrance house Creed. As the seventh generation of the Creed family and the son of master perfumer Olivier Creed, Erwin has taken on the responsibility of ensuring the success of one of the world’s oldest family businesses.

Creed has been operating in the fragrance industry since 1760, with its first client being none other than King George III of the United Kingdom. The fragrance he purchased, Royal English Leather, is still sold by the house today. Under the leadership of Erwin and his father Olivier Creed, the company continues to thrive, and their marketing masterpiece Aventus (2010) achieved major commercial success.

Erwin Creed’s passion for his work is evident as he travels the world in search of new raw materials for perfumery. He also enjoys high-adrenaline sports such as helicopter skiing, skydiving, and car racing.

Despite his busy schedule, the young entrepreneur remains calm and confident under pressure, ready to lead the family business to new heights.