Niche Perfume from Julien Rasquinet

Among our five senses, it seems that smell has a direct link to memories and emotions. Julien believes that our olfactory memory system is the strongest. "When I think of my childhood memories, the smells associated with feelings come first, then I see the images, and finally I hear the sound or music," he says. For Julien, our nose is always alert; even when we are not paying attention to it, it imprints sensations into the deepest corners of our brain.

Julien Rasquinet realized quite late, and thanks to the intuition of renowned perfumer Pierre Bourdon, that he was destined to create perfumes. From a very young age, Julien found in creative arts a way to communicate his feelings and thoughts. He loved to paint, draw, and create costumes for theater and dolls. However, it was only after graduating from business school that he discovered what would become his passion and profession.