Nuria Cruelles Borrull

Nuria Cruelles Borrull is a renowned perfumer associated with Loewe. One of her most celebrated creations is Paula's Ibiza for Loewe. As the brand's first female in-house perfumer, succeeding Emilio Valeros, she brings a unique perspective shaped by her background in chemistry and her training as an oenologist (wine expert). This expertise allows her to approach fragrance structure with exceptional precision. Her works are often recognized for their freshness and vibrant Mediterranean spirit, blending traditional elegance with contemporary flair.