Niche Perfume from Romano Ricci

Romano Ricci was born on May 10, 1978, into a family deeply connected to the world of fashion and perfumery. As the great-grandson of designer Nina Ricci and the grandson of Robert Ricci, the creator of the famous L'air du temps fragrance, Romano was born into an established fashion dynasty. Nevertheless, he was determined to forge his own path in the world of luxury.

Despite his prestigious lineage, Romano Ricci chose to become a self-taught perfumer. He honed his craft by working with some of the industry's most prestigious perfumers, such as Francis Kurkdjian, Isabelle Maillebiau, and Pierre Bourdon, for seven years before embarking on his own entrepreneurial journey.

In 2007, Ricci founded the exclusively female fragrance brand "Juliette Has a Gun," blending romanticism, modernity, and humor in its approach to perfumery. Each scent is a lesson in seduction, offering a new perspective on traditional perfumery. The brand's name is inspired by Shakespeare's innocent Juliet, transported to the 21st century and armed with a metaphorical gun—symbolizing women's liberation and, at times, a taste for revenge.

In addition to "Juliette Has a Gun," Romano Ricci is also the co-founder of Nose, which shares his vision of creative, intellectual, and resolutely feminine fragrances. For Ricci, perfume is an essential tool of seduction, defining style and personality just as much as fashion or makeup.

Romano Ricci’s unconventional approach to fragrance creation has earned him a reputation as an industry innovator. He is known for his humorous fragrance names, such as "Another Oud," "Mad Madame," "Not a Perfume," and "Anyway," as well as his captivating note combinations. Under his leadership, "Juliette Has a Gun" has become a symbol of modernity and innovation in the world of perfumery since its launch in 2006.