ABERCROMBIE & FITCH

Abercrombie & Fitch is an American lifestyle brand with a heritage stretching back more than a century. Its story began in 1892, when David Abercrombie established a New York business specializing in premium outdoor and sporting goods. Ezra Fitch later joined the company, helping shape the name and identity that would become Abercrombie & Fitch. In its early years, the brand was closely associated with exploration, travel, adventure and the refined side of American outdoor culture.

Over the decades, the company underwent a remarkable transformation, evolving into a recognizable name in contemporary American fashion. Its modern identity celebrates confidence, individuality, effortless style and a relaxed sense of sophistication. The fragrance universe reflects the same spirit, translating youthfulness, energy and modern urban appeal into scent. Today, Abercrombie & Fitch continues to reinterpret its long heritage while remaining focused on quality, comfort and personal expression.