Abercrombie & Fitch (A&F) is an American company focused on producing fashionable casual luxury clothing, stylish accessories, and fragrances for young people. The company’s original name was Abercrombie Co.
In 1900, Ezra Fitch visited the Abercrombie Co store, and David Abercrombie, recognizing his talent, предложил a creative partnership. In the same year, the brand received the now world-famous name Abercrombie & Fitch.
Today, Abercrombie & Fitch is a flourishing global brand with more than 250 stores worldwide. Its main product range includes sportswear, fishing apparel, and sailing clothing. In recent years, the brand has also become especially notable for its youth fashion collections and, of course, its distinctive fragrances.
The brand’s signature symbol is the moose, and its slogan is “luxury in everyday life.”