Teint ETUDE

ETUDE is a South Korean beauty brand whose modern story began in 1995. At a time when Korea's color cosmetics market was largely focused on older consumers, ETUDE deliberately addressed a younger audience with a more playful world of color, experimentation and personal expression.

For ETUDE, makeup is more than a way to alter appearance. The brand has built its identity around a culture of playful beauty, encouraging people to explore different colors, textures and techniques and to treat makeup as an enjoyable form of creativity. This philosophy gives ETUDE its youthful and approachable personality.

Color cosmetics remain at the heart of the brand, spanning products for lips, eyes and complexion in a wide range of shades and textures. ETUDE also pays close attention to customer feedback, changing beauty trends and ease of use, aiming to make expressive makeup practical for everyday routines.

Skincare forms another important part of the portfolio. Its sensitive-skin approach emphasizes gentle formulas, hydration, soothing care and support for the skin barrier, drawing on Amorepacific's long-standing research into low-irritation and hypoallergenic cosmetics.

ETUDE brings together Korean beauty innovation, youthful energy and the freedom to experiment with personal style. From colorful makeup to gentle skincare, the brand presents beauty as an accessible, creative and enjoyable part of everyday life.