KAYALI

KAYALI is a contemporary fragrance brand with a strong Middle Eastern cultural identity, founded by Mona Kattan in 2018. The name translates from Arabic as “my imagination,” and imagination, personal memory and emotion sit at the center of its philosophy. Mona Kattan has described scents as bookmarks to her life, reflecting fragrance's ability to transport someone instantly to a different place, time or emotional state. This deeply personal relationship with scent has become an important element of KAYALI's identity.

One of the house's defining cultural influences is the Middle Eastern ritual of fragrance layering, combining multiple scents to create a personal result. KAYALI therefore treats perfume less as one fixed signature and more like a fragrance wardrobe that can change with mood and identity. The brand works with internationally recognized perfumers, while its multifaceted jewel-like bottles reinforce its contemporary interpretation of Middle Eastern luxury. KAYALI effectively connects an old regional culture of scent rituals with the global, social-media-driven beauty culture of a new generation.