Niche Perfume LORENZO PAZZAGLIA

Lorenzo Pazzaglia has an unusual fragrance story because it begins in a kitchen. He grew up in Italy's Marche region around his family's restaurant, where taste and smell became intertwined from childhood. Later, while working as a chef, he began experimenting with essential oils and sharing early creations with friends and restaurant guests. Gastronomy and perfumery remain two versions of the same art for him: combining materials until they become emotion or memory.

With support from his family, PAX was established and Lorenzo's artistic perfume project developed, gaining growing international attention from 2021 onward. The house favors intense, highly concentrated fragrances with strong personality, drawing creatively on Italian food culture, the sea, family memories and gourmand sensuality.