Lorenzo Pazzaglia grew up surrounded by the scents of his father’s kitchen. He learned to recognize and appreciate them, developing a deep passion for cooking and eventually becoming a chef. He loved, missed, dreamed, and imagined all the aromas of the world.
This led him to decide to study, shape, and recreate them, releasing them into the world so that beauty could stem from virtue rather than wealth. The spark that pushed him to launch his perfumes was the growing need to create striking fragrances with a very high concentration of essential oils and outstanding longevity, projection, and persistence.
“True love is like a good perfume—intense and timeless.” — Dumitru Novak, brand note.