LOUIS VUITTON

Travel is not merely a decorative theme in LOUIS VUITTON perfumery; it is a natural extension of the Maison's original heritage. The house entered fragrance in 1927, when Gaston-Louis Vuitton introduced its first perfume in a bottle and case inspired by a roadside milestone. From the beginning, scent was therefore linked with movement, distant horizons and the culture of modern travel.

The contemporary chapter began in 2012, when Grasse-born Jacques Cavallier Belletrud, the son and grandson of perfumers, became Louis Vuitton's Master Perfumer. After four years of development, the Maison returned to full-scale perfumery in 2016 with a collection of seven new compositions. Cavallier Belletrud remains the exclusive creator of Louis Vuitton fragrances today.

The creative heart of this work is Les Fontaines Parfumées in Grasse, an atelier surrounded by the landscape of one of perfumery's most historic regions. The search for materials becomes a journey in itself: rose may come from Grasse, bergamot from Calabria and oud from Bangladesh. Equal attention is given to how these ingredients are harvested, extracted, distilled and ultimately transformed within a composition.

The Louis Vuitton palette moves from floral, citrus and aromatic freshness to woods, leather, spices, amber-like warmth and deeper oriental textures. What connects these different directions is an interest in translating the emotions of travel into scent. Cavallier Belletrud frequently works through contrast, placing freshness against sensual warmth, transparency against richer materials and classical ingredients within innovative contemporary structures.

Durability is also part of the contemporary LOUIS VUITTON fragrance philosophy. The main bottles are refillable and can be personalized, extending the Maison's longstanding belief that a finely crafted object should be kept and enjoyed over time. Its perfume universe therefore brings together the savoir-faire of Grasse, exceptional materials sourced around the world and Louis Vuitton's historic Art of Travel, turning fragrance into a medium for memory, discovery and emotion.