Niche Perfume LOUIS VUITTON

Louis Vuitton began in Paris in 1854, when Louis Vuitton opened his own store on Rue Neuve-des-Capucines. Specializing in travel trunks, he redesigned luggage for an increasingly mobile world, creating lighter, stronger and more easily stackable forms. The Art of Travel therefore became a central theme of the Maison, eventually expanding through leather goods, fashion, art and culture.

In the twenty-first century, Louis Vuitton returned to haute perfumery through this same idea of travel. Les Fontaines Parfumées in Grasse became its fragrance creative atelier, while Grasse-born Master Perfumer Jacques Cavallier Belletrud — himself the son and grandson of perfumers — became the exclusive creator of Louis Vuitton fragrances. His approach involves traveling in search of extraordinary materials and turning them into olfactory stories. Perfume functions much like the historic Vuitton trunk: an invitation to begin a journey, only now through emotion and imagination.