STATE OF MIND

In our time, with such a wide range of high-quality and original perfumes, it is difficult to invent something new and even more difficult to surprise a refined audience. However, Ekaterina Balandina managed to create something incredible at the Esxence exhibition in Milan — State of Mind, a unique niche perfume brand of selective fragrances. Each scent, apart from its incomparable and unpredictable aroma, is paired with a specific type of tea.

The founder herself is convinced that a good fragrance has a deep impact on a person’s spiritual and mental state, as well as on their character.

According to Balandina, tea has a similar effect: it can soothe, bringing true peace, or it can energize with an extraordinary wave of vitality.

Here is what Ekaterina Balandina says about her brand:
“Fortunately, the emergence of the niche perfume segment inspired me to create my own brand, State of Mind, whose philosophy is to turn the choice of fragrance into a ritual, very close in spirit to a tea ceremony. This is how the idea of the OLFACTIVE TEA ROOM was born, where everyone can discover the aroma and taste of different types of tea with the help of a specially created perfume collection that is ideal for this purpose. Fragrances and tea make you feel better, awaken sensuality and creativity. In the process of choosing, you change your state of mind and raise your energy level.”