When Romano Ricci created his own brand Juliette Has a Gun, no one doubted that his success was already predetermined. As the great-grandson of the famous Nina Ricci and the grandson of the talented perfumer Robert Ricci, he simply had no real alternative but to enter the history of perfumery.
His entire childhood was spent in his grandfather’s perfume factory, and the world of fashion and beauty was as familiar to him as it could possibly be. It is worth noting that Romano was deeply in love with this world. His grandfather taught him all the fundamental principles required to create fragrances, trained his sense of smell, and refined his appreciation of beauty.
As a result, in 2006, the presentation of his new brand took place under the name Juliette Has a Gun. The innocent and delicate Shakespearean Juliet entered the 21st century, but this time she was armed—and her weapon was her fragrance.
The creation of the Juliette Has a Gun fragrance line was not just perfume production; it was the creation of a separate story. It is the interpretation of Juliet’s life, her maturation, and the changes she experiences throughout that journey.
Each fragrance radiates femininity, delicacy, inner strength, and willpower. Some scents express tenderness and softness, while others emphasize strength. The heroine matures, and the fragrances that tell her story remain timeless, allowing others to touch her world at any age.